Shore Lines Apparel Co. is Kevin and Kaylee Massey, two Eastern Shore natives who turned a shared frustration into a brand.
Kevin grew up on a family farm here in Princess Anne, MD. He then served in the military, particularly the Air Force before transferring to the brand new Space Force for a total of seven years. Kaylee was raised around Salisbury, MD. She went to school to focus on a teaching career, but later moved with Kevin during military relocations. She found herself diving into marketing, finance and business after becoming a successful client financial services specialist. We met in high school and have been inseparable since.
We started the brand in 2021 because we couldn’t find apparel that truly captured what it means to live on the Delmarva peninsula. Gift shops had generic beach stuff or copy-paste state pride merch, online sellers pushed mass-produced junk, and nothing felt actually local, or connected with the lifestyle, or even built to last at all. So we decided to make it ourselves.
The goal was straightforward: create premium clothing with designs that locals recognize instantly and outsiders might not fully get. Things like the Chesapeake Bay Bridge divide, the quiet pride in being from the “right side” of it, or turning the peninsula itself into a nationwide icon. We wanted pieces that start conversations whether at the marina or at the gas station, made from materials that hold up to salt, mud, and everyday wear that folks put it through while being comfy at the same time.
Everything is veteran-owned and family-run. We handle design, production oversight, supplier coordination for packing, and shipping all from right here. Made-to-order to avoid waste, ethically sourced, and focused on quality over quantity. It’s grown from a side project hobby destined to collect dust, to something that supports our family and connects with people who share the same roots.
At the end of the day, Shore Lines is about celebrating this place we call home. The slow pace, the tight community, the water that shapes everything. It’s not been easy, and at times the back burner has looked attractive. But each order, every comment, customer, review - it’s a nudge to keep going. Thanks for being part of it.
